Your AI Tools. Now Amazon experts.
Currently in closed beta. Request early access.
A different way to reach your data
Today, getting an answer means logging into a reporting tool, finding the right view and exporting it before anyone can work with the numbers. MCP removes that detour: the same emax digital data your dashboards use is available directly inside your team's AI tools.
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No switching between platforms
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Natural language questions
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Answers based on your Amazon data
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Recommendations and root causes
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| Controlled secure acces |
Built on a secure foundation
We understand that adopting AI tools requires trust. Emma is built with GDPR-compliant data handling and hosted on secure, scalable infrastructure in Europe.
Your data stays protected and under your control. Our approach is designed to support the requirements of both business and IT teams.
GDPR Compliant
European hosting
Secure infrastructure
Data control
Meet emax MCP
MCP securely connects Emma and your Amazon data to the AI tools your company already approved.
Data stuck in separate tools
Your teams use AI every day, but Amazon data lives in dashboards and exports outside of it.
Copy, paste, repeat
Getting Amazon numbers into an AI chat means manual exports and uploads.
Generic answers
Without your data, AI tools can only give general Amazon advice.
Access for a few
Amazon insights stay with the people who know the analytics platform.
Meet emax MCP
MCP securely connects Emma and your Amazon data to the AI tools your company already approved.
Ask in your own AI tool
Anything you ask repeadetly becomes a resuable routine.
Anwers from your real data
Responses are based on your Amazon performance data, not generic knowledge.
One source of truth
Every team works from the same Amazon data, wherever they work.
Up and running in three steps
1. Request access
Tell us which AI tools your team uses.
2. Connect your AI tool
We guide you through a simple setup for your environment.
3. Start asking
Ask Amazon questions in natural language, directly in your AI tool.
Amazon analysis inside your AI workflow
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Works with the AI tools you already use
✓ Claude
✓ Copilot
✓ Langdock
✓ Chatgpt
✓ Other MCP-compatible AI tools
Curious to see how the set up will look like for you?
Ask us!
Prefer a dedicated workspace? Meet Emma, your Amazon AI Asisstant.
100+ brands. 15+ agencies. Built on real Amazon experience.
Fast answers, no digging
Emma gives us detailed answers in minutes. Instead of manually pulling reports, we can quickly understand performance changes, identify drivers, and focus on what action to take next.
Amazon Key Account Manager Consumer Electronics Brand
Like discussing with an expert
Emma is incredibly easy to work with. You can ask follow-up questions, explore topics in more detail, and quickly get to the why behind the numbers in a way that actually makes sense.
E-Commerce Manager
Consumer Goods Company
Broad KPI coverage in one place
What surprised us most is the breadth of data available. From sales and traffic to advertising and retail signals. Emma gives both our e-commerce and advertising teams the insights they need in one place.
Managing Director
Toy Brand
Business reviews made easy
We use Emma for weekly, monthly, and quarterly business reviews. It saves significant time, makes reporting more consistent, and adjusting KPIs or focus areas is incredibly simple.
Account Director
Amazon Agency
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