Turn Amazon data into decisions. Powered by AI.
What Amazon teams stuggle with today
You move between dashboards, exports, and external tools just to understand what's going on.
Understandin performance still requires manual digging, comparisons, and validation.
When metrics change, it's not obvious why or whatS actually driving performance.
Even after analysis, teams still need to decide what to do often based on assumptions
Meet Emma - your Amazon AI Agent
Emma works on top of your data to help you understand performance, identify isusues, and decide what to do next. Instantly.
Understand what happens
Emma analyzes your data and explains performance changes so you don’t have to download Excel files or dig through dashboards.
Identify what matters
From revenue drops to Buy Box losses or Advertising inefficiencies - Emma highlights the issues that actually need your attention.
Know what to do next
Get clear, actionable recommendations and move from insight to action instantly.
Emma in your daily workflow.
From high-level business reviews to deep dives into performance, advertising, and inventory. Whether you need a quick update or a detailed analysis, Emma helps you understand what’s happening and where to focus next.
Monthly Business Review (MBR)
Start your month with a clear overview
Get a structured summary of your business performance, including key developments across sales, inventory, and advertising, without having to build reports manually.
Weekly Business Review (WBR)
Keep track of weekly changes
Follow short-term developments and emerging issues as they happen. Identify risks early and decide where to focus your attention during the week.
Sales & Retail Analytics
Understand what’s driving your performance
Analyze sales trends, traffic, and profitability in context. Quickly understand what changed, what’s driving it, and where deeper investigation is needed.
Advertising Intelligence
See where your ad budget is going
Break down your advertising performance across channels and campaigns. Identify inefficiencies and understand how your spend evolves over time.
Inventory & Availability
Manage inventory with more clarity
Monitor stock levels and detect risks before they impact your business. Understand which products require attention and why.
A new way to work with Amazon data
Traditional Amazon tools are designed to show data through dashboards and reports. EMMA builds on that by interpreting the data and highlighting what matters, presenting insights in formats such as dashboards or text depending on how they are best understood.
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Traditional tools |
Emma |
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| Charts | ||
| Manual Analysis | ||
| Explains performance | ||
| Identifies root causes | ||
| Recommends actions | ||
| Proactive insights |
Curious to see how the set up will look like for you?
Reach out to us!
Enterprise-ready security, built in
We understand that adopting AI tools requires trust. EMMA is built with GDPR-compliant data handling and hosted on secure, scalable infrastructure in Europe.
Your data stays protected and under your control. Our approach is designed to support the requirements of both business and IT teams.
GDPR Compliant
European hosting
Secure infastruture
Data control
Trusted by leading Amazon brands and agencies
100+ brands. 15+ agencies. Built on real Amazon experience.
Fast answers, no digging
Emma gives us detailed answers in minutes. Instead of manually pulling reports, we can quickly understand performance changes, identify drivers, and focus on what action to take next.
Amazon Key Account Manager Consumer Electronics Brand
Like discussing with an expert
Emma is incredibly easy to work with. You can ask follow-up questions, explore topics in more detail, and quickly get to the why behind the numbers in a way that actually makes sense.
E-Commerce Manager
Consumer Goods Company
Broad KPI coverage in one place
What surprised us most is the breadth of data available. From sales and traffic to advertising and retail signals. Emma gives both our e-commerce and advertising teams the insights they need in one place.
Managing Director
Toy Brand
Business reviews made easy
We use Emma for weekly, monthly, and quarterly business reviews. It saves significant time, makes reporting more consistent, and adjusting KPIs or focus areas is incredibly simple.
Account Director
Amazon Agency
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